About_Proflinx

Company Profile

Proflinx is a National Level Oracle Applications consulting firm with recruiting presence around the
globe. Since our inception in February 2003, we have demonstrated tremendous success and growth
in the Government and Commercial sectors. We are a Certified Woman Owned Minority Firm,
Members of the National and Several Regional OAUG groups, Federal Financials SIG, Oracle Public
Sector/Government SIG and the PMI.

Specialists in Senior Level Business and Technology Consulting : 90% of our executives are senior
business and technology consulting experts with an average of 10-15+ years in IT and 8-15+ years
hands-on Oracle Applications Delivery and Management experience at Oracle Corp., IBM, Unisys
and Tata.

Alliances and Customers: Proflinx is the "go-to" Oracle Applications Consulting firm for major
Federal, State & Local agencies, 3 of the Top 5 Federal Contractors and select Commercial Clients.

Training, Research and Development: Supported by a dedicated internal Training, Research &
Development Lab, Proflinx Technology Center collaborates with clients, consultants on the field and
experts educated at leading Universities and Educational Institutes to build bolt-on products and
toolsets around the Oracle Applications suite of products.

Thought Leadership

A White Paper on Recruitment Best Practices
Author: Neeraj Chawla, VP & Co-Founder

This white paper outlines Proflinx thought leadership in the recruitment process and examines the role that recruitment and search firms are playing in
the same.

What is Recruitment Process Outsourcing?

Recruitment Process Outsourcing is a highly specialized yet substantial subset of HR BPO. Recruitment Process Outsourcers operate as a client's internal
recruitment function for a portion or all of its jobs. We serve client companies throughout the recruiting/hiring process from job profiling through
interviewing - this is our core function. Properly managed RPO will improve time to hire, increase the quality of the candidate pool, provide verifiable
metrics, and improve EEO compliance. We do those things that are not core to your business, so you can focus on what gives your company a strategic
advantage.

Converting Numbers to Dollars

Regardless of how you slice it, the market is substantial. The worldwide Human Resources Outsourcing (HRO) market will reach $80 billion by 2008, at a
compound annual growth rate of 12 percent over the five-year forecast period.

How are we reaching there?

1. Companies globally are witnessing an attrition rate of an average of 18 % ( With figures for industries like the call center being as high as 45% and
also higher attrition rates in growing sectors like IT and Biotech) this in effect means that a fifth of the world's working population takes a new job every
year.
2. In addition there are about keeping in mind a conservative figure the average growth rate of the GDP of all countries in the world at 4%, there are 4
new jobs added for every 100 every year.
3. As per clients estimates 25% of hiring happens through search firms. In other words 10% of the entire working population of the world gets a job every
year through a search firm.

Recruitment services are the most popular in HR BPO and are driving the growth of the market. Best practices and vendor scalability have been proven in
HR over time, and enterprises perceive RPO options as being less risky and offering good value for money. According to Gartner, the revenues touched
$46 billion in 2003, an 18 percent increase from 2002 revenue of $39 billion. As per the current growth trends HR BPO is forecast to reach $51 billion in
2004 and represent 39 percent of all BPO revenue. So in effect the RPO industry counts to around $20 billion.

International Scenario

Out of the $3.6 billion revenue earned from information technology enabled services in 2004 by Indian companies, revenues from HRO services were
only 2 per cent or $70 million. But HRO is projected as the fastest growing segment over the next three years with large-scale offshoring already taking
place and larger international players like Fidelity, Exult and Hewitt setting up operations in India.

The revenues in the HR outsourcing space are projected to increase to $3.5 billion by 2008 according to a Nasscom-McKinsey survey.

Business Drivers and Challenges

1. Increased Competition: Global Competition between service providers and manufacturers has reduced operating margins and increased sales costs
tremendously.
2. Innovation: Rapid emergence of new technology products, government regulations, e-business are changing buying patterns and market dynamics.
3. Time to market: Success depends on speed: speed in recruitment, speed in sales, and speed in delivery to dealers and customers.
4. Operating costs: Need of the hour is to hire the best and accelerate the sales pipeline while reducing costs
5. Collaboration: Manufacturers must closely manage armies of suppliers and partners to make certain that the products are delivered where and when
they are needed. Collaboration among all the industry players -- sales people, suppliers, OEMs, dealers, and customers -- is essential.
7. Customer and Partner Demands: Increasingly sophisticated customers want and expect. Partners are increasingly demanding. Process Integration is
key to take advantage of fast-moving opportunities.

Benefits of implementing standard online packaged solutions:

a) Complete control of Recruitment and Sales business processes: You can improve your ability to manage the entire extended enterprise with the
increasing levels of speed and efficiency needed to compete and win.
b) Experience: Software product companies bringing to the table robust processes, a high quality resource pool and multi-industry, multi-site,
multi-location experience.
c) Integrate and manage the supply chain: You can share information and coordinate planning, forecasting, and production to create a collaborative
community. Successfully integrate people, processes and technologies to create innovative solutions to address client requirements.
e) Maximize profitable customer relationships: An enterprise-wide view of customers helps you understand their needs and more effectively design
future products and services.
f) Gather and interpret business intelligence: Sophisticated data warehousing and analytics enable you to gather and use valuable, timely business
intelligence from across the extended enterprise.

Business benefits of outsourcing:

EPS and Economic Value Addition

1. Evidence shows that outsourcing has a discernible positive impact on share prices. A study of 27 companies undertaking large outsourcing initiatives
indicates an average gain in shareholder value of 5.7% over and above the general market trend.
2. Some 62% of the cases tested demonstrated positive shareholder returns; 26% were negative and the balance were approximately break-even.
3. By continuing to own and manage all activities, many companies are sacrificing attractive opportunities to increase value.

Costs and Operating Margins (NOPAT)
1. Increased integration, from first customer contact to back-office function, enables you to make smarter decisions at lower risk.
2. Save money with faster access to quality employees and lower hiring costs.

Revenue

1. Better Talent and sophisticated campaign management capabilities give you an accelerated time-to-market timeframe for key products and services.
2. Better connections between teams and partners enhance cross-selling by ensuring that important customer data gets to those who need it.
3. Work across boundaries to explore new business opportunities with customers and partners. Foster product and service innovation. Maximize sales
and marketing campaigns.

Strategy
1. ebusiness: With state-of-the-art e-business platform technology, you can react more quickly to changing market conditions, customer requirements,
and even the most unanticipated business shifts.
2. Shorter time-to-fill -- RPO enables firms to hire talent with the least cost in the same time while improving quality.
3. Greater efficiency across the extended enterprise -- Work seamlessly with customers, suppliers and business partners around the world, thanks to
Web-based access, international capabilities, and global supply chain management tools.
4. Support for innovation -- Enhance collaboration -- internally and with business partners -- to efficiently explore new ideas. Project management tools
allow you to leverage learned lessons, create templates, and easily determine the best mix of personnel and material resources for a project.
5. Stronger customer relationships -- Respond to customer needs, customize products, and improve the accuracy of delivery with collaborative planning
and visibility of information. Sophisticated customer relationship management capabilities improve customer service, segment customers, increase sales,
and retain your "best" customers.
6. Increased flexibility and responsiveness -- Proactively determine customer needs and address problems and fluctuation in demand with real-time
supply chain information provided by sophisticated business intelligence tools.

Management Team

Reenaa Chawla, Founder, President & CEO; Chief Vision Officer

Reenaa Chawla has a highly distinguished career in developing and managing all facets of project
development of varied complexity, with a history of success at increasing revenues and user
acceptance. Accomplished at building programs from their inception as well as advancing a team’s/
an organization's mission. An innovative, energetic, and proactive leader with vision as well as the
proven ability to successfully complete projects on time while adhering to specified quality norms,
including projects of global level implementations. Background includes extensive experience in
strategic planning, team management, project planning and management, consulting and training.
Excellent communication skills with proven leadership abilities.

Reenaa has won the "Women of Honour Award" from National Association of Professional and
Executive Women and was Nominated and Inducted as "Diversity Chair" for the Bergen County
chapter of New Jersey Association of Women Business Owners (NJAWBO).

Prior to Proflinx, Reenaa worked in a variety of technology management, training and delivery roles
with Morgan Stanley, Western Union, EDS, HP, NIIT and Tata Consultancy Services (formerly Tata
Unisys). Reenaa has studied at the Software Engineering Institute, Carnegie Mellon University,
Pennsylvania and is a Graduate in Electronics Engineering from Delhi University, New Delhi, India.

Reenaa is the founder and CEO of "The Brain Studio", an organization that provides Highly
Entertaining "Whole-Brain Training" Workshops to Corporations and Individuals for Creativity
Enhancement and Stress Management. The workshops are aimed at improving Employee
Productivity, reducing Attrition and improving Revenue Bottom Line. During her spare time Reena
likes to spend time with her family and volunteer brain fitness workshops for local Senior Centers.

Neeraj Chawla, Co-Founder & Vice President; Chief Operations Officer

Neeraj Chawla has over 15 years of experience with Information Technology including 10 years of
positioning and implementing Oracle Applications in the government and commercial sectors. As
Vice President, Neeraj is responsible for the Oracle Federal and Public Sector Solutions and
Technology Staffing & Recruitment Practices at Proflinx. Neeraj has also established and presently
runs the "CIO Practice" directly. Over the past several years, he has been instrumental in directing
his team to new client acquisitions, several successful implementations of Oracle Applications at
major Government / Public sector clients and managing overall customer satisfaction.

Neeraj is actively involved with the OAUG community for over 9 years. Neeraj is presently a Board
Member of the Oracle Applications User Group (Public Sector SIG) and a member of the
Government and the Federal Financials SIGs. He has been actively involved with the OAUG
community at a regional level through memberships that include NJOAUG, NYCOAUG, NEOAUG and
DCOAUG. He is also a national member of the PMI® and a regional member of the NYC, NJ and
Westchester PMI chapters.

Prior to Proflinx, Neeraj worked in a variety of management and delivery roles in consulting including
Vice President for an Oracle Applications Certified Advantage Partner, Oracle Corporation, IBM and
Tata Consultancy Services (formerly Tata Unisys). Neeraj has studied at The Wharton School,
University of Pennsylvania and is a BS in Computer Science and Engineering from Punjab Engineering
College, Chandigarh, India.

During his spare time Neeraj likes to play Golf and spend time with his family doing hiking, trekking
and biking and volunteering at the local Boy Scouts Club. Neeraj is also the founder of "The New
Delhi Theater Company", a non profit that supports South- Asian Theater and Performing Arts.

Oracle Consulting. On Time.

Contract Vehicles & Certifications

      Certified Woman Owned Minority Business
      SBA 8(a) Certification*
      Small business as per SBA standards
      GSA Schedule*

OAUG Involvement

Board Member:

        Oracle Public Sector SIG (Government SIG)

Member:

        Oracle Applications User Group (OAUG)
        Oracle Federal Financials SIG (FEDSIG)
        Oracle Public Sector SIG (Government SIG)
        DC OAUG
        NEOAUG
        NJ OAUG
        NYC OAUG

Oracle Partnership & Alliances

Member:
        Oracle Partner Network
        Project Management Institute (PMI)
        PMI NJ
        PMI NYC
        PMI Westchester
        PMI Information Systems SIG

                                                                                            *in process

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